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Fry Communications Secures Augmented Reality Partner

January 25, 2013
MECHANICSBURG, PA—Fry Communications is bringing another smart innovation to publishers and marketers by offering Augmented Reality (AR) services through Layar.

By integrating AR, publishers are able to bring interactivity to the printed page through the reader’s smartphone, allowing traditional magazine pages to include content for videos, social media and e-commerce. This extra layer of content increases engagement with readers, enlarges the reach of the publisher through the social media feeds, and provides a way for publishers to generate revenue by selling feature-rich ads with amazing direct lead generation capabilities.

Publishers of shopping guides particularly benefit from the “Buy Now” feature. By making content shoppable with the addition of a single button, publishers make their page a point of sale for extra revenue for the advertiser or featured product.

Fry is offering these services through Layar, which it termed the world’s largest Augmented Reality and interactive print platform. Layar provides a comprehensive product offering of AR content creation and delivery services to meet a variety of publisher needs and price points.

“We chose Layar because it provides the best user experience with the most robust technology, as well as a transparent pricing structure that publishers and marketers can trust,” said David Fry, chief technology officer at Fry. “Layar is absolutely focused on leveraging the lasting business value of the Augmented Reality technology for printers and publishers.”
 

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