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Applied Printing Technologies -- Full-service Approach

March 2005
Despite all of the changes afoot at Applied Printing Technologies (APT), there is something very familiar about this full-service, general commercial printer.

For example, APT President and CEO Carl Grossman has been on the job a little less than two years, yet is a very familiar figure in the printing industry. Jack Egan, executive vice president, has been with the company for roughly one year, but was recently with a very large, well-known national printer. Even Joe Rondone, vice president of sales and marketing, has been on board less than a year.

Want familiarity? The Moon-achie, NJ-based printer is owned by Morton Zuckerman, editor-in-chief and publisher of U.S. News & World Report, whose holdings also include the New York Daily News.

Time Out with Terry

But clearly, this is a renaissance period for APT. The company is being featured on a two-minute "Winner's Circle" television segment narrated by football great Terry Bradshaw that will appear on MSNBC. In the segment, Bradshaw interviews several members of the APT executive team and illustrates how recent equipment acquisitions further underscore the printer's commitment to offer a full array of products and services with a one-stop-shopping mentality.

That segment will also serve as the backbone for a five-minute corporate video that is currently being produced. Throw in a new corporate identity brochure that will tout APT's full-service offerings for the New York metro area and a redesign of the company Website, and the result is essentially a new identity.

"We've assembled a strong management team and planned a course of action to get our message out to the marketplace," Rondone says. "I am proud to be part of all the excitement in presenting APT as a full-service solutions provider to our clients and prospects."

One aspect that has enabled the company to enjoy a high level of success stems from equipment purchases in 2004. Among the new acquisitions at the Moonachie plant is a pair of Komori sheetfed presses: an eight-color LS40 equipped with Nordson hybrid UV printing capabilities and a six-color LS40 with coater—all to the tune of $5 million.

At the company's Elmira Litho Division in Elmira, NY, APT spent $1 million to install a new Jet Web in-line system with full diecutting capabilities on one of its full-size web presses and is also upgrading the color management and running register controls. On the front end is a new Agfa ApogeeX workflow.
 

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