Appleton Coated Makes 2014 Green Resolutions Easier to Keep

COMBINED LOCKS, WI—January 7, 2014—Appleton Coated is starting 2014 with the resolution to make it easier and more affordable to use coated paper made with postconsumer recovered fiber (PCRF).

It is now offering its category-leading U2:XG 30 percent PCRF recycled no.2 coated paper for the same price as its standard 10 percent PCRF no.2 sheet, Utopia Two.

Making ordering easier, it is stocking 69 new U2:XG stock items in its national distribution centers.

Appleton Coated CEO Doug Osterberg commented, “This pricing move allows brand owners and creatives to specify coated paper that promotes their corporate sustainability measures even as it improves their bottom line costs on printed marketing materials.” He continued, “The new parts are adding efficiency and choice to the merchant and printer sides of the supply chain.”

U2:XG is the trademarked name for Appleton Coated’s extra green, coated offering in the no.2 coated paper arena. It offers 30 percent PCRF, is FSC-certified (FSC C007796), and is produced with Green Power. This means 100 percent of the electricity used to manufacture all U2:XG products is matched with renewable energy credits (RECS) from Green-e certified energy sources—primarily wind.

Offering gloss, dull and matte finishes, as well as one the few Ivory coated papers still produced in the United States. The U2:XG product lineup is one of the broadest in the high PCRF no.2 category. Introduced in May 2007, U2:XG is being used by some of the leading brands in North America.

The first coated paper mill in North America to be Forest Stewardship Council (FSC) certified, Appleton Coated was just named to the World Wildlife Foundation’s (WWF) Environmental Paper Company Index (EPCI) for environmental transparency, one of 25 paper companies worldwide to be so honored. Appleton Coated maintains ISO14001 certification and is an Environmental Protection Agency (EPA) Green Power Partner. In addition, it is one of six Green Tier II companies recognized by the Wisconsin Department of Natural Resources (WDNR) as having exceptional environmental management systems in place.

About Appleton Coated

Appleton Coated offers the most comprehensive line-up of premium, coated papers available today marketed under the Utopia brand. From the elegance of Premium to hardworking Utopia Three, the Utopia family of coated papers offers six ways to ignite a passion for paper and the environment. Since 1889, Appleton Coated has manufactured paper in Combined Locks, WI.

Source: Appleton Coated.

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