AppForumDirect Conference for Direct Marketing Innovators Being Launched
The new AppForumDirect conference will be co-located with PODi’s 2012 AppForum conference and attendees will have the option of attending any sessions at either conference. The event is being produced by Caslon & Co. and sponsored by Target Marketing magazine and DirectMarketingIQ.
“Smart marketers already know why cross-media is so important. Now they need to know best practices and hear from people who are succeeding, who have insight to share,” says Caslon President Rab Govil. “The real innovators today are outsmarting their competition and creating new opportunity with personalization, interactive direct mail, e-mail, social, Internet and mobile technologies, such as QR codes, all strategically integrated. These leading edge marketers are coming to AppForumDirect to learn and to reveal their techniques for staying ahead of the pack.”