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AppForumDirect Conference for Direct Marketing Innovators Being Launched

October 18, 2011
ROCHESTER, NY—Oct. 18, 2011—Caslon & Co. introduces the inaugural AppForumDirect conference for trendsetters in cross-media marketing and integrated one-to-one direct mail. AppForumDirect will take place Jan. 23-25, 2012, in Las Vegas and will focus on how early adopters are combining next generation technologies and media to disrupt the status quo and drive change in direct marketing strategies and tactics.

The new AppForumDirect conference will be co-located with PODi’s 2012 AppForum conference and attendees will have the option of attending any sessions at either conference. The event is being produced by Caslon & Co. and sponsored by Target Marketing magazine and DirectMarketingIQ.

“Smart marketers already know why cross-media is so important. Now they need to know best practices and hear from people who are succeeding, who have insight to share,” says Caslon President Rab Govil. “The real innovators today are outsmarting their competition and creating new opportunity with personalization, interactive direct mail, e-mail, social, Internet and mobile technologies, such as QR codes, all strategically integrated. These leading edge marketers are coming to AppForumDirect to learn and to reveal their techniques for staying ahead of the pack.”

“Marketers who embrace cross-media will be the winners. Those who do not will be left behind,” says Dave Erlandson, Caslon GM. “AppForumDirect will give them the actionable how-to’s they need to change the game:

• How to effectively integrate direct mail with other media to drive increased response.

• How to use cross-media strategy for lead generation, direct sales and retention—B2B or B2C.

• How to analyze and learn from successful campaigns across numerous vertical markets.

• How to make print interactive with QR codes or augmented reality.

• How to boost direct mail ROI with restructured workflows and streamlined operations.

Target Marketing Group Publisher Peggy Hatch says, “There’s increasing pressure to make every marketing dollar count. AppForumDirect will help marketers learn how to use cross-media marketing and relevant direct mail, how to make their campaigns interactive and accountable, how to boost engagement and ROI up to 20 percent. We’re very excited to be sponsoring this new conference.”

The AppForumDirect event will offer three days of intensives, networking opportunities and vendor exhibits, plus two dedicated educational tracks devoted to real-world case studies, best practices, and execution. Attendees can expect to hear from direct marketing superstars, thought leaders and frontline users of cross-media marketing and relevant direct mail.
 

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