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An Enticing Invite From MGM Resorts

April 26, 2013
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The following entry submitted by Earthcolor Inc., titled "MGM Resorts (International)" for the Golden Lion Baccarat Invitational, was entered into the Direct Mail Gold Ink category. This marketing piece goes beyond just a typical invitation by offering a deal that is sure to lure even the weariest of direct mail openers—with the tagline "May you enjoy the lions share of $1,000,000" effectively displaying on the envelope.

Flip the envelope over and you will see an impressive flap, nicely cut and etched with a beautiful gold pattern—that was produced using an API 4007 European Gold technique from Atlantic Printing Ink (API) here, as well as throughout the invitation. 

Take the booklet out, and you'll find the words "Golden Lion Baccarat Invitational" etched in gold in various fonts. Turn the page, and you'll find an almost magical rendering of the MGM Grand Casino in the evening. The next pages feature the schedule of events, as well as the prize structure—all listed very formally, tucked within two elegantly designed borders. 

Both the envelope and the invitation booklet were produced on a six-color Heidelberg Speedmaster CD press. The envelope is a 100# Classic Crest Classic Cream Cover stock from Neenah. The cover of the invitation is a 113# Gmund Treasury Essence Cover; and the rest of the pages are 80# Neenah Classic Crest Classic Cream Cover. The special technique used for this direct mail piece is API 4007 European Gold, both on the envelope, cover and booklet.

Elegant design, gold embellishments and an effective marketing strategy make this piece stand out.

Do you think you can beat this Gold Ink entry? Please send in your entry by clicking here and choosing from a complete list of categories.

All winners will be recognized on the Gold Ink Website, through our social media platforms, in Printing Impressions magazine, and will have the chance to win the “People’s Choice Award” at the live event held during PRINT 13 in Chicago!
 

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