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Americans Spurn Digital Option in Favor of Traditional Valentine’s Day Cards

February 1, 2011
NEW YORK—Feb. 01, 2011—Despite the intense digital age we live in, Americans are surprisingly traditional when it comes to celebrating Valentine’s Day. In fact, in a survey conducted by creative 3D and flip animation photo site, Snapily.com (www.snapily.com), the company found:

• Nearly nine in 10 people plan to say “be mine” with a heartfelt valentine this year.

• Nine in 10 Americans will express their affection with a hand-picked, paper greeting card delivered via snail mail or in-person.

• More than eight in 10 will send a Valentine’s Day card to their significant other and one third will send one to a friend.

“Valentine’s Day is the most popular holiday for sending greeting cards, aside from Christmas, so we expected to see a lot of folks choosing paper cards, especially since you can do so many things with digital photos and such,” said Vered Levy-Ron, CEO of Human Eyes Technologies, parent company to Snapily.com. “What we weren’t expecting to find was that Americans so overtly prefer printed vs. electronic cards for special occasions in this digital age.”

Presents, flowers and conversation hearts are all well and good, but there’s just something special about sharing personalized notes on beautiful or even humorous stationary with your special someone, be it a significant other, family member or friend. And in this digital age with everything being done online, it’s always nice to get some mail beyond bills once in a while. In fact, when asked why they continue to send paper greeting cards vs. e-cards, more than eight in 10 said they choose paper over electronic cards for the “personalization that comes from hand picking, writing and sending a tangible card.”

“This is some great insight into American culture,” continued Levy-Ron. “It’s very interesting and a sign, I think, that some are perhaps holding on to one of few aspects of our lives that the Internet and technology in general hasn’t completely changed.”

Shop Snapily for personalized valentines with your photo memories and fun 3D and flip animation effects today at www.snapily.com.

About the Survey
This survey was conducted informally by Snapily.com via social media channels, such as Facebook and Twitter. The more than 130 survey participants were entered into a drawing for a chance to win a digital camera and $25 gift certificate to Snapily.com for Valentine’s Day. The winners will be announced via Facebook and Twitter the week of February 1 and notified via email as well that same week.

About Snapily

Snapily is a service of HumanEyes Technologies, the market leader for complete, end-to-end solutions for the creation and printing of 3D and 2D effects. Snapily leverages the company’s extensive knowledge in software and printing to offer short run, personalized lenticular printing.

Snapily enables consumers to take ordinary digital images and create printed "special effects" such as 3D and Flip – all with a no-nonsense, simple user interface. The company’s algorithms convert 2D images into 3D, which are then printed on numerous products such as greeting cards, notebook covers, posters, scrapbook pages, and more. Snapily's production is handled in the U.S., and products are shipped worldwide. For more information, visit www.snapily.com.

Source: Company press release.
 

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