American Printing — Proof Is in the Match

“Our press operators definitely have noticed a difference, and the setting time has certainly been reduced. So far, we really like it.”

The VS5 formula is part of a coming out party in the U.S. market for Van Son Holland Ink, which previously only distributed products for smaller format and duplicator presses. In debuting in the medium- and large-format sheetfed offset markets, the company unveiled a program through which it funnels sales and service of the ink through selected U.S. regional ink companies.

American Printing’s distributor, Press Color of Glendale, WI, was an unlikely partner for Van Son a little more than a year ago. According to Dennis Curtin, vice president, Van Son had been courting his company for nearly a year, but Press Color wasn’t interested. In a July letter to Van Son, Curtin broke the news.

“They (Van Son) were gracious in defeat,” Curtin allows.

Undaunted, Van Son extended an invitation for Curtin to attend a VS5 Council Meeting in Chicago and, out of respect to the host, Curtin decided to attend. The demonstration soon convinced Curtin that his company needed to take a prolonged look at the VS5 formulation.

“The main reason I hesitated was because we already distributed (another manufacturer’s ink) and didn’t want to distribute two inks, plus manufacture our own line, as well,” Curtin says. “But after attending the Van Son meeting and presentation, I knew I’d be crazy not to get into this.”

The keystone advantage of the VS5 formula is the significantly smaller percentage of water it needs—roughly 15 percent to 18 percent less than typical inks required during press trials, according to Curtin.

At a Printing Industries of Wisconsin gala, one user happily reported to Curtin that his mileages were up by 20 percent. That’s not out of the ordinary, according to Pat Byrne, technical sales representative for Press Color, who worked with American Printing on the project.

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