AlphaGraphics Adopts New Branding as Marketing Services Leader
SALT LAKE CITY, UT— August 23, 2011—AlphaGraphics, a marketing services franchise with business centers nationwide, unveiled “The New Now” branding that CEO Kevin Cushing says reflects a focus on innovation and ingenuity—an ongoing evolution that ensures that the small- to mid-sized businesses and individual consumers who are the company’s clients will always have access to the latest technology and services to power their marketing programs.
“Our new branding doesn’t change the company that our customers know,” said Cushing. “The services that our customers depend on—printing, design, mailing—are available, as always. But our new branding emphasizes our ‘full-solution’ approach to marketing services, an approach that now includes PURLs, QR codes and website design, for example. We are continually evolving to drive success and profitability for the clients we serve.”
Over the past several years, the AlphaGraphics brand has leveraged its 41-year history of print experience to continually expand its marketing services offerings, focusing on the changing needs of small-to mid-size businesses. Its business centers offer both traditional printing services, including color, large-format, offset and digital printing, and multichannel, cross media solutions like mobile, online, e-Publishing and e-mail marketing.
“This multi-faceted approach to marketing means we can help our customers design a marketing program with the mix of traditional and cutting-edge marketing solutions that will produce results,” said Cushing.
The new branding will be implemented across the entire AlphaGraphics network throughout the coming year, as individual business centers expand their core marketing services to include online, mobile, direct marketing, ePublishing, e-mail marketing and brand identity. Small-to mid-sized businesses can turn to their local AlphaGraphics store for design, consultation and marketing strategy services as well—as part of the business center’s “full solution” marketing approach.
“These are exciting times in marketing,” said Cushing. “New technologies, new platforms, new channels are constantly emerging. Each innovation provides business owners with new and creative ways to reach their existing and potential customers on a more personal level than ever before. Our customers can depend on us to always have the latest in marketing tools and services available—along with the knowledge to help them incorporate these solutions into their marketing mix.”
AlphaGraphics business centers offer a complete range of print, visual communications and marketing products and solutions, including full-service digital, offset and large format printing; design services; mailing and one-to-one marketing services; promotional products and digital archiving.
AlphaGraphics Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, UT, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors.