AllOver Media Acquires Minnesota Wide-Format Printer
MINNEAPOLIS—March 15, 2012—AllOver Media, the leading U.S. provider of non-traditional out-of-home advertising solutions, today announced the acquisition of The Wide Format Shop, a Minnetonka, MN-based wide-format print center that exclusively produces truckside ads, ice-box Frozen Billboard ads and other large-sized vinyl advertising solutions for the company.
The acquisition continues AllOver Media’s aggressive growth curve and allows the company to offer even more innovation to its customers which include major advertisers, gas station and convenience store operators nationwide. The Wide Format Shop, a privately held company, operates nearly a half dozen state-of-the-art large format printers with the capacity of producing more than 3.6 million square feet of large-format vinyl products annually, the equivalent of over 75 football fields.
“We are very excited about this acquisition and what it means for the company. We will be keeping the entire Wide Format staff and will be adding additional personnel to accommodate future growth,” said Tony Jacobson, founder and CEO of AllOver Media. Jacobson also noted the large-format capability provides operational execution that complements the company’s existing creative department which already includes a smaller format print shop. “Our customers will receive even more value and customization options as we more closely align our products with the printing process.”
Paul Scolardi, CFO of AllOver Media said: “Vertical integration is increasingly prevalent in graphics communication and advertising. The acquisition of our key printing vendor ensures our ability to deliver effective, high-quality printing solutions while further improving our profit margins.”
Organic Growth and By Acquisition
AllOver Media, founded in 2002, continues an aggressive expansion strategy in a growth market that provides North American advertisers with cost-efficient ways to reach the on-the-go consumer. During the last two years, the privately held company has made the following acquisitions:
- FillBoard Media/Performance Media Works, an Atlanta-based firm that supplies compliance and field services to over 13,000 gas stations nationwide, in addition to providing the exclusive rights to the patented FillBoard product, a durable plastic advertising unit which is mounted on gas pump nozzles.
- Pacific Media, a Seattle based competitor in convenience-store advertising, which rounded out its nationwide coverage with aggressive coverage in West Coast at gas station and convenience stores.
- Intran Media, the nation’s leader in truckside advertising, expanded AllOver Media’s product portfolio and deepened coverage in 250 markets.
About AllOver Media
AllOver Media is the premier provider of non-traditional out-of-home advertising solutions with the capability to deliver market saturation across every DMA (Designated Market Area) in the United States. From trucks, gas stations and convenience stores to bars, nightclubs, and restaurants, the company’s out-of-home advertising solutions reach millions of consumers daily where they live, work and play. According to figures by the Outdoor Advertising Association of America, out-of-home advertisers spent nearly $6.4 billion in 2011.
For more information, visit www.allovermedia.com.
Source: AllOver Media.