Agfa Graphics Adds Business Analytics, Content Correction to Apogee StoreFront

MORTSEL, BELGIUM—March 6, 2014—Aimed at print service providers that want to use Web-to-print to extend their service offering and reach new business-to-business (B2B) markets, Apogee StoreFront 2.1 brings a series of new features centered around the print buyer experience.

Support for personalized stores is one of the main new functions. With Apogee StoreFront you can now customize a store so that individual users only see those products and categories that they need. This is a powerful tool for setting up e-commerce stores for dealer or franchise channels as well as for large corporations that operate across various countries or markets.

Version 2.1 also features support for Google Analytics, allowing PSPs to finetune their stores by monitoring buyer behavior and conversion rates within a store, as well as the effectiveness of promotion campaigns on the Web, social media or in print. For printer buyers there is a new order history search, which simplifies the reordering, correction and customizing process.

"Our focus on the end-user experience goes beyond more refined controls and an easier reordering process," said Andy Grant, head of software, Agfa Graphics. "We see that more than half of the items ordered in a Web store are products that are personalized by the print buyers. Occasionally such customized business cards or posters may contain typos or other mistakes that need to be fixed with minimal overhead. Apogee StoreFront 2.1 makes it easy to do last-minute corrections, which will automatically be submitted to the prepress workflow. Such cost efficiencies are key in today’s competitive market."

All the features in Apogee StoreFront 2.1, which was recently honored as the “Best Web-to-print solution” by the European Digital Press Association, are also available in Asanti StoreFront 2.1, allowing Sign and Display producers access to the same Web-to-print interface with their customers. As cloud-based solutions, both Apogee StoreFront and Asanti StoreFront offer a fast and affordable entry into the Web-to-print market. Tight integration with both the Apogee Prepress and Asanti production workflow systems saves PSPs time and helps them avoid repetitive data entry.

About Agfa
The Agfa-Gevaert Group is one of the world's leading companies in imaging and information technology. Agfa develops, manufactures and markets analog and digital systems for the printing industry (Agfa Graphics), for the healthcare sector (Agfa HealthCare), and for specific industrial applications (Agfa Materials). Agfa is headquartered in Mortsel, Belgium. The company is present in 40 countries and has agents in another 100 countries around the globe. The Agfa-Gevaert Group achieved a turnover of 3,091 million euros in 2012.

About Agfa Graphics
Agfa Graphics offers integrated prepress solutions to the printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and color management.
Agfa Graphics is a worldwide leader with its computer-to-film, computer-toplate and digital proofing systems for commercial and packaging printing and the newspaper publishing markets. Agfa Graphics is rapidly developing its position in the new segments of industrial inkjet with comprehensive solutions for various applications such
as documents, posters, banners, signage, displays, labels and packaging materials. Its experience in both imaging and emulsion technology has provided the expertise required to develop a complete assortment of high-quality inks.

Source: Agfa.