Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Advice for the Bosses -- DeWese

May 2002
Company owners, CEOs and sales managers are always telling me that they clip my columns, photocopy them and distribute them to their salespeople. I'm going to turn the tables and give you salespeople something to slip into the boss' inbox.

It's most of the text of a speech I gave on leadership to the Paperboard Packaging Council in Washington, DC, back in March. The folks at the Paperboard Packaging Council had scheduled some famous economist to speak, but he couldn't show up so they called me to fill in. Of course, they probably called me first, but the guys at the bus station failed to page me.

Okay, the speech begins here.

You were supposed to have another speaker today—Dr. Jeff Rosensweig of CNN, where he's the chief economic commentator. Your program director learned that Dr. Rosensweig couldn't make it about six weeks ago, called me and said, "DeWese take off your warm-up suit and start stretching." He didn't know that they don't make warm ups in my size and the last time I tried to stretch I wound up in traction.

I figured I better look up the stats on the guy I was replacing. You know. I wanted to see how we match up. Here's what I learned.

Dr. Jeff Rosensweig teaches economics and finance at Emory University's Gouizeta School of Management.

Dr. Jeff Rosensweig has an MBA from Yale and a Ph.D from MIT.

Dr. Jeff Rosensweig has Alan Greenspan's cell phone number and Paul Volker's private line next to his hot tub.

Yeah, Dr. Jeff is about 6'3˝, 175 lbs., enormously handsome and superbly eloquent. I'm told this guy has about 2 percent body fat. He wears "braces" for decorative purposes. You can see that I wear suspenders for structural purposes. You know, big gut and no butt.

Jeff is the kind of speaker who casually stands beside the podium so you can see his svelteness and he magically snaps his fingers to make the slides change. Not me. You can see that I'm 5'7˝ and 230 lbs. I've got more body fat in my right hand than Jeff has in his entire body.

Mr. "Big Shot" Rosensweig is on TV about 10 times a day. He has written books on Global Leadership and Management in a Global Economy, and knows economics in-depth like I know southern barbecue. Yes, you are missing one of America's number one speakers.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: