Advertising Specialty Institute Does the Twist for Charity, World Record

TREVOSE, PA—Jan. 25, 2011—On Monday, nearly 2,000 people went round and round and up and down dancing the twist in a Guinness World Record-breaking attempt that benefited the Juvenile Diabetes Foundation International.

Sydney and Mackenzie Cohn, Philadelphia sisters who were diagnosed with juvenile diabetes at age 7, co-chaired the twist-off. Over the past four years, the girls have raised over a million dollars for the Juvenile Diabetes Foundation International. Monday, their efforts raised thousands more.

The Advertising Specialty Institute (ASI) hosted the world’s biggest dance party at its national trade show at the Orange County Convention Center in Orlando. Chart-topper and NJ resident Joey Dee led the crowd in twisting to his signature song, “Peppermint Twist.”

Guinness World Records officials will audit the event and determine within two weeks if the record was broken. The Peppermint Twist-off needs to break the previous world record of 1,692 people dancing.

“We’re so happy so many people turned out to dance with us and to learn about the importance of research into our disease,” said Sydney Cohn, age 11. “We had so much fun,” said Mackenzie Cohn, age 9. “The twist is really cool!”

“I thought I’d break a leg but I got out there and danced the twist – something I haven’t done since the ’60s,” said ASI President and CEO Timothy M. Andrews. “It’s a great feeling doing something that’s so much fun—and means so much. ASI is delighted to help raise money toward such an important cause. Like the song says, we went bop shoo-op, a bop bop shoo-op, round and round and up and down.”

Type 1 diabetes occurs when the body’s immune system attacks and destroys certain cells in the pancreas, an organ about the size of a hand that is located behind the lower part of the stomach. People with type 1 diabetes must take insulin in order to stay alive.Type 1 diabetes is generally diagnosed in children, teenagers or young adults. Scientists do not yet know exactly what causes the disease. While progress toward finding a cure has been substantial, there is still no cure for diabetes. As many as 3 million Americans may have the disease and each year, more than 15,000 children and 15,000 adults—approximately 80 people per day—are diagnosed in the U.S.

Source: Company press release.