PIB: Consumer Magazine Ads Up Slightly in 2011
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NEW YORK—The consumer magazine industry generated $20.086 billion in full-year 2011 print advertising revenue, a slight $8 million increase compared to 2010’s advertising revenue of $20.078 billion, according to the Publishers Information Bureau (PIB). Pages dipped 3.1 percent from 169,552 in 2010 to 164,225 in 2011.
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