Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Digital and Offset Printing : Seeking Workflow Oneness

November 2009 By Mark Smith
Technology Editor
HYBRID PRODUCTION was originally defined as combining digital and offset printing to produce a finished piece. Common examples include color shells pre-printed via offset and imprinted digitally, and pieces bound together, such as offset covers for digital books or customized/variable digital inserts for static offset pieces.

Advances in technology and greater adoption of digital printing by previously offset-only shops led to a broadening of the term to include the ability to drive both production platforms from a single workflow. The goal is to increase the efficiency of job processing, but also provide the flexibility to more easily direct jobs to one printing process or the other in response to customer demands or pressroom status.

With acceptance of digital printing continuing to grow, now the concept is being extended even further to achieve a continuum of production capabilities that can span from digital (toner and ink-jet, including wide-format) through sheetfed and web offset printing. This means having an integrated workflow that can feed all of the printing platforms, as well as implementing color management and having substrates available to “match” the printed results across the board.

Support for this operating model can be seen in the extension of the G7 proof-to-print process beyond its origins in the sheetfed offset print realm, all the way to wide-format digital printing. Often erroneously referred to as a color standard, G7 is formally defined as a method for reproducing a similar visual appearance across printing platforms, including digital devices. Printing companies of all types and sizes—nearly 350 companies, according to the IDEAlliance database—are now marketing their standing as a G7 Master Printer.

Despite having a diminished profile in the industry of late, the Job Definition Format (JDF) specification also continues to be a key enabler of workflow integration. Solutions that can drive platesetters and digital presses from a common file preparation system is one notable area where JDF has already seen real-world use and remains the focus of active development. This is still not a plug-and-play scenario, since the links are tailored to specific digital devices as the following examples from some recent announcements illustrate.

Agfa Graphics recently introduced the Apogee DigitalPrint Link to the Canon imagePRESS product family, which extends the capabilities of Apogee Prepress to drive digital printing. It already offered JDF-based links to HP Indigo presses for some time, with both interfaces enabling the setting of job parameters within Apogee to eliminate additional input by the digital press operator. 

 

MORE ON COLOR/QUALITY CONTROL >>

FROM THE BOOKSTORE

Technological advancements have transformed the field of color management with new methods while the process has conceptually remained the same. This handbook is an invaluable resource for users who want to match or, more realistically, get an "optimal color reproduction" of the original sample. While this process has historically been time-consuming and difficult, current methods found in this handy guide to color management allow color reproduction to be accomplished far more efficiently. Find information on color management for input devices, monitors, printers, presses, and more in this thorough text. Color Management Handbook: A Practical Guide

Technological advancements have transformed the field of color management with new methods while the process has conceptually remained the same. This handbook is an invaluable resource for users who want to match or, more realistically, get an "optimal color reproduction" of the original sample. While this process has historically been...

ORDER NOW

Through her unique nine-step approach, Biegert walks you through the process of preparing for and performing your press OK. This step-by-step approach takes the stress out of the press check, making it an ideal resource for newcomers to the industry and a much-needed reference point for others. Nine Steps to Effective and Efficient Press OKs

Through her unique nine-step approach, Biegert walks you through the process of preparing for and performing your press OK. This step-by-step approach takes the stress out of the press check, making it an ideal resource for newcomers to the industry and a much-needed reference point for others....

ORDER NOW

 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

SPONSORED CONTENT

MORE ON SHEETFED OFFSET PRINTING >>

FROM THE BOOKSTORE

Designed to supplement press operating manuals and formal apprenticeship programs, the third edition of <i>Sheetfed Offset Press Operating</i> provides both novice and experienced press operators with valuable information to improve productivity and print quality. It combines theoretical and practical how-to information in a single, easy-to-read volume. Sheetfed Offset Press Operating, 3rd Edition

Designed to supplement press operating manuals and formal apprenticeship programs, the third edition of Sheetfed Offset Press Operating provides both novice and experienced press operators with valuable information to improve productivity and print quality. It combines theoretical and practical how-to information in a single, easy-to-read volume....

ORDER NOW

In today’s competitive environment, it is mandatory for printers to find new ways to reduce costs, waste, and setup time while adding value to the products they offer their customers. By examining proven techniques, <i>Lean Printing: Pathway to Success</i> shows the benefits that come from engaging the entire workforce in recognizing value-adding processes and eliminating waste—whether that means wasted material, wasted motion, or wasted time. Lean Printing: Pathway to Success

In today’s competitive environment, it is mandatory for printers to find new ways to reduce costs, waste, and setup time while adding value to the products they offer their customers. By examining proven techniques, Lean Printing: Pathway to Success shows the benefits that come from engaging the entire workforce in...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: