Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Digital and Offset Printing : Seeking Workflow Oneness

November 2009 By Mark Smith
Technology Editor
HYBRID PRODUCTION was originally defined as combining digital and offset printing to produce a finished piece. Common examples include color shells pre-printed via offset and imprinted digitally, and pieces bound together, such as offset covers for digital books or customized/variable digital inserts for static offset pieces.

Advances in technology and greater adoption of digital printing by previously offset-only shops led to a broadening of the term to include the ability to drive both production platforms from a single workflow. The goal is to increase the efficiency of job processing, but also provide the flexibility to more easily direct jobs to one printing process or the other in response to customer demands or pressroom status.

With acceptance of digital printing continuing to grow, now the concept is being extended even further to achieve a continuum of production capabilities that can span from digital (toner and ink-jet, including wide-format) through sheetfed and web offset printing. This means having an integrated workflow that can feed all of the printing platforms, as well as implementing color management and having substrates available to “match” the printed results across the board.

Support for this operating model can be seen in the extension of the G7 proof-to-print process beyond its origins in the sheetfed offset print realm, all the way to wide-format digital printing. Often erroneously referred to as a color standard, G7 is formally defined as a method for reproducing a similar visual appearance across printing platforms, including digital devices. Printing companies of all types and sizes—nearly 350 companies, according to the IDEAlliance database—are now marketing their standing as a G7 Master Printer.

Despite having a diminished profile in the industry of late, the Job Definition Format (JDF) specification also continues to be a key enabler of workflow integration. Solutions that can drive platesetters and digital presses from a common file preparation system is one notable area where JDF has already seen real-world use and remains the focus of active development. This is still not a plug-and-play scenario, since the links are tailored to specific digital devices as the following examples from some recent announcements illustrate.

Agfa Graphics recently introduced the Apogee DigitalPrint Link to the Canon imagePRESS product family, which extends the capabilities of Apogee Prepress to drive digital printing. It already offered JDF-based links to HP Indigo presses for some time, with both interfaces enabling the setting of job parameters within Apogee to eliminate additional input by the digital press operator. 

Canon also offers connectivity to the Screen (USA) Trueflow SE and Heidelberg Prinect workflows through its imagePRESS Workflow Solutions Program.

Even as it makes aggressive moves in the print-on-demand (POD) sector, Screen (USA) says it still maintains a strong commitment to computer-to-plate technology. Its new Equiosnet solution blends the two by adding POD support to the Trueflow SE workflow designed to drive CTP production. The combination is based on Adobe PDF Print Engine 2.0 (APPE) technology, offers JDF automation and supports variable data capabilities.

At PRINT 09, the company demonstrated the Equios-Pre4m hybrid workflow concept. It is PDF- and JDF-based to provide “end-to-end automation” of print production, from job quoting and file submission through finishing and delivery.

Fujifilm Graphic Systems U.S.A. has also been working to roll out a new hybrid production system, the Fujifilm Workflow XMF. It is said to be designed to cross-connect offset, digital and wide-format production via a “JDF engine” that uses APPE technology to preserve PDF content in its original form and store instructions for workflow processes in a JDF Job Bag. Fuji-
film’s imposition engine enables
users to create and edit impositions “live” in the system using dynamic templates to change parameters for different output devices.

Further Integration

During Drupa 2008, Xerox announced the integration of its FreeFlow digital workflow with Fujifilm Workflow XMF and Heidelberg’s Prinect workflow to enable support of its digital printing systems in a CTP workflow. On its end, Heidelberg has also been developing the Prinect Digital Print Manager in cooperation with Canon, HP Indigo and Kodak to provide bi-directional integration of their digital printing systems into the management and production workflow.

Unified Workflow is a concept that Kodak has been championing for some time now. It has been carried over as branding for the production automation and color management solutions the company offers for digital and offset environments. ColorFlow Software is a core component that provides color matching of original files to digital and offset presses. It is designed to be used in conjunction with the Prinergy workflow, an APPE- and JDF-based product line that was extended this spring with a model configured specifically for digital environments—Prinergy Digital.

Along with connecting to the Agfa workflow, HP Indigo presses can integrated with a Kodak workflow via the HP SmartStream Product Pro print server. Earlier this year, HP introduced another form of process integration by achieving what is said was the first-ever GRACoL (General Requirements for Applications in Commercial Offset Lithography) certification of digital production presses. Through a two-day process offered by the company, HP Indigo 5000, 5500 and 7000 models can be certified as meeting this specification for color printing.

GLS Cos., an offset and digital printing operation based in Brooklyn Park, MN, was the first printer to implement the capability. While the solution is designed to provide proof-to-press matching on an HP Indigo press, GLS reported that the certification process also enabled it to hold more consistent color during a digital press run and improved its ability to match output from the HP Indigo 5000 press to its Heidelberg sheetfed presses. The shop frequently incorporates digital components into a larger direct mail package and already used GRACoL (as well as G7) for its offset work.

According to the IDEAlliance organization, the impetus for the development of G7 was the frustration expressed by print buyers when receiving proofs and prints that had matching dot gain measurements, but clear visual differences. They were asking for metrics that more closely relate to the visual appearance of a printed image. The G7 method focuses on neutrality and tonality as key metrics for process control to achieve a similar printed appearance across the full range of output devices.

The basics of G7 were developed by Don Hutcheson of HutchColor LLC, who subsequently granted the intellectual property rights to IDEAlliance. Refinement of the process control methodology and its publication as a specification were initially handled by the IDEAlliance GRACoL Working Group. This led to the misconception that G7 was akin to GRACoL, rather than being applicable to a range of processes beyond sheetfed offset printing.

The G7 specification formally defines process controls that determine the “visual appearance” of an image as perceived by the human eye rather than a mechanical device. It breaks from the long-standing practice of focusing on dot gain and instead uses gray balance (neutrality) as the basis for defining the metrics of “visual similarity” in a printed piece. Controlling tonality is the other key component of the specification, which is done by employing the concept of Neutral Print Density Curves set forth by the development team.

Printers must complete and maintain a G7 Master qualification that is specific to the facility, rather than the company, to legitimately claim the designation. This involves doing an audit of the plant’s output equipment and calibrating all of the proofing and printing systems to G7 gray balance and density curves. Although not required, use of ISO-standard inks and papers is recommended.

Qualified Consultants

The calibration work must either be done by, or reviewed and approved by, a “G7 Expert” consultant who is currently qualified by the organization. A link to the G7 Expert database can be found at www.g7global.org. 

IDEAlliance charges a $400 one-time application fee and a $690 G7/GRACoL Network two-year membership fee. It doesn’t set the fees charged by consultants, some of whom offer a turnkey package that includes those costs. There is also a $95 yearly re-qualification fee.

The broader applicability of G7 was demonstrated in the recent announcement that QuantumDigital had received G7 Master status. Based in Austin, TX, the company said it was one of the first all-digital printing operations to complete the qualification process.

According to Steve Damman, president and CEO, the designation provides assurance to its corporate print buyer and ad agency clients that the printer can uphold their brand integrity across all of their printed collateral. The G7 method also enables QuantumDigital to produce consistent color with less preparation and reduced paper and ink usage, he notes.

So far, printers primarily have been driving the adoption of G7 as a way to differentiate themselves in the marketplace. It’s worth noting that creative companies can themselves be qualified as G7 Masters, enabling them to have a more active role in dictating its use. Ultimately, the measure of any workflow comes down to that one metric—the ability to meet customer demands. PI


 

MORE ON COLOR/QUALITY CONTROL >>

FROM THE BOOKSTORE

Technological advancements have transformed the field of color management with new methods while the process has conceptually remained the same. This handbook is an invaluable resource for users who want to match or, more realistically, get an "optimal color reproduction" of the original sample. While this process has historically been time-consuming and difficult, current methods found in this handy guide to color management allow color reproduction to be accomplished far more efficiently. Find information on color management for input devices, monitors, printers, presses, and more in this thorough text. Color Management Handbook: A Practical Guide

Technological advancements have transformed the field of color management with new methods while the process has conceptually remained the same. This handbook is an invaluable resource for users who want to match or, more realistically, get an "optimal color reproduction" of the original sample. While this process has historically been...

ORDER NOW

Through her unique nine-step approach, Biegert walks you through the process of preparing for and performing your press OK. This step-by-step approach takes the stress out of the press check, making it an ideal resource for newcomers to the industry and a much-needed reference point for others. Nine Steps to Effective and Efficient Press OKs

Through her unique nine-step approach, Biegert walks you through the process of preparing for and performing your press OK. This step-by-step approach takes the stress out of the press check, making it an ideal resource for newcomers to the industry and a much-needed reference point for others....

ORDER NOW

 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

SPONSORED CONTENT

MORE ON SHEETFED OFFSET PRINTING >>

FROM THE BOOKSTORE

Designed to supplement press operating manuals and formal apprenticeship programs, the third edition of <i>Sheetfed Offset Press Operating</i> provides both novice and experienced press operators with valuable information to improve productivity and print quality. It combines theoretical and practical how-to information in a single, easy-to-read volume. Sheetfed Offset Press Operating, 3rd Edition

Designed to supplement press operating manuals and formal apprenticeship programs, the third edition of Sheetfed Offset Press Operating provides both novice and experienced press operators with valuable information to improve productivity and print quality. It combines theoretical and practical how-to information in a single, easy-to-read volume....

ORDER NOW

In today’s competitive environment, it is mandatory for printers to find new ways to reduce costs, waste, and setup time while adding value to the products they offer their customers. By examining proven techniques, <i>Lean Printing: Pathway to Success</i> shows the benefits that come from engaging the entire workforce in recognizing value-adding processes and eliminating waste—whether that means wasted material, wasted motion, or wasted time. Lean Printing: Pathway to Success

In today’s competitive environment, it is mandatory for printers to find new ways to reduce costs, waste, and setup time while adding value to the products they offer their customers. By examining proven techniques, Lean Printing: Pathway to Success shows the benefits that come from engaging the entire workforce in...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: