Adobe Principal Scientist Dov Isaacs Named Research Professor at Cal PolyDecember 21, 2012
Adobe is providing copies of the necessary Creative Suite and Acrobat Pro software to create and test the files. XMPie (a Xerox company) is providing the necessary software to use in conjunction with the Adobe Creative Suite for VDP personalization and PDF/VT generation.
Graphic communication Professor Howard Vogl is the faculty liaison working with Isaacs and overseeing the administration of the course and research project. “Data is being incorporated into every facet of communication,” Vogl said. “This project gives Cal Poly students the opportunity to develop new parameters for the design of variable data publications and to test those parameters using the ISO PDF/VT file format.”
The project could be expanded in the future to use the data developed to explore variable data email and PURL assets, completing a true cross-media workflow experience, according to Isaacs. “The 16 students and faculty who will participate in this project will get a tremendous amount of hands-on experience and knowledge that they might not otherwise be able to obtain, including under-the-cover views of what is actually involved in complex data-driven workflows as well as the internals of PDF and their real-world ramifications.”
Harvey Levenson, head of Cal Poly’s Graphic Communication Department, noted, “Adobe typically works with the likes of MIT and Stanford for research at this level. However, they have come to Cal Poly’s Graphic Communication Department because we have the faculty, staff, knowledge and laboratories to successfully complete this applied research.”
Isaacs earned a bachelor’s degree in electrical engineering from the Massachusetts Institute of Technology, an MBA in management systems from Cornell University, and a doctorate in computer science from The Ohio State University.
About Cal Poly
Cal Poly’s Graphic Communication Department was founded in 1946 and is one of the largest and best-known programs of its kind in the United States. It includes concentrations in graphic communication management, web and digital media, design reproduction technology, graphics for packaging, and individualized study. The program is strongly supported by industry with grants and endowments and equipment, supplies and software for the department’s more than 33,000 square feet of modern laboratories. The department is nationally accredited by the Accrediting Council for Collegiate Graphic Communications.
Source: Cal Poly.