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Adobe Principal Scientist Dov Isaacs Named Research Professor at Cal Poly

December 21, 2012
SAN LUIS OBISPO—Dec. 20, 2012—Dov Isaacs, principal scientist at Adobe Systems, has been named the Cal Poly Graphic Communication Department’s Research Professor from Industry for the winter and spring quarters 2013. Through this program, distinguished scholars, leaders and specialists from the industry volunteer to teach and work with students and faculty on unique, cutting-edge projects defining industry applications today and in the future.
A 22-year veteran of Adobe, Isaacs is responsible for workflow and product interoperability issues associated with publishing workflow products. He provided the initial vision and strategy for the development of the Adobe PDF Print Engine technology and product. Isaacs also serves as Adobe’s representative to the Ghent PDF Workgroup, the RIT Printing Industry Center, CIP4, and several ISO committees associated with print industry standards including PDF/X and PDF/VT, for which he serves as chairperson and co-chairperson respectively.
Additionally, Isaacs monitors numerous InDesign, PDF, prepress and printing email lists and user forums, contributing advice and solutions, especially in the area of printing and PDF workflow.
At Cal Poly, Isaacs will teach the upper-level “Emerging Technologies” course, focusing on variable-data publishing—design, production and analysis. The course recognizes that personalized communication is a significant development in digital printing and imaging and will cover the proper design of, and workflow for, variable-data publications using the ISO PDF/VT variable data publishing standard file format.
In addition, the Adobe scientist will lead a research project involving a team of students and faculty. The research entails participating with Adobe in testing its PDF/VT format and creating text, images, design, databases and the use of advanced software. The “test files” will be used for testing raw RIP and engine performance and quality and will also be used as demonstration assets.
Isaacs founded Adobe’s corporate product interoperability group and served in other engineering and marketing management positions within Adobe, including serving seven years as director of quality assurance for Adobe's PostScript printing and driver products.
“We would expect to develop a number of different test files reflecting common scenarios for which variable data publishing is utilized,” he said. “For example, one such file might be one-page-per-data custom packaging. Another file might be a four-page, highly customized, travel pamphlet or a sales brochure for a new car. Yet another might be a customized financial portfolio analysis with variable number of pages per set.”

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