Adobe Move Angers Print Community

SAN JOSE, CA—Printing associations and a digital user’s group reacted angrily toward Adobe’s decision to incorporate a “send to FedEx Kinko’s” command in its Acrobat 8.1 application. In turn, Adobe recently met with several organizations to address their concerns.

The PIA/GATF, noting Adobe’s contributions in transforming the printing process from an analog to a digital workflow—enhancing graphic communications, while putting millions of bucks in Adobe’s coffers—said the move “insults industry loyalty.” Michael Makin, president and CEO of PIA/GATF, added that the Adobe partnership left the association feeling “terribly betrayed by the company that has been supported by the printing industry.” Makin found it “unacceptable” that Adobe would give up its neutrality and align with one printer.