Adding New Capabilities to Enter New Markets

Solution

The RICOH (Booth 1351) Pro C7110X is a powerful, affordable five-station digital color production print system. This device, in addition to providing support for eye-catching clear and white toner, oversized sheet, and specialty media applications, brings 1200 x 4800 dpi with VCSEL image quality. These capabilities, paired with a 90 ppm speed to maintain GAM’s reputation for quick turns, provided an affordable entry point for GAM to begin offering 5-color printing to its customers.

By adding a fifth color station to the mix, Grant could now offer output on dark stock, such as black loyalty cards with white toner, an eye-catching example many traditional presses can’t replicate. In addition, the Pro C7110X added other capabilities to GAM’s arsenal, including the ability to produce decals, oversized brochures and gift cards with security features.