From Digital to Fulfillment

PIA/GATF’s Julie Shaffer

Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association

Go Beyond with Digital: This will be a crossover event with focus on the Digital Printing Council (DPC). The one-day program, held from 10 a.m. to 3 p.m. on April 27, is ticketed as a digital printing business brief and networking event. The aim of the event is to help focus and enable members to profit from digital printing work. The program will be directed by PIA/GATF’s Julie Shaffer, with input from Clemson University’s John Leninger and Brad Lina from PIA/GATF. DPC sponsors and its steering committee will also be participating.

“We’re looking at it as the digital print business you can afford and can’t afford to miss,” notes Mary Garnett, executive vice president of PIA/GATF. “Attendees will be able to network and hear what is the latest in the digital printing area. It will have a lot of energy focused on sharing information about profiting in digital printing.”

The program will cover the infrastructure of a digital printing business along with the selling process. The DPC will discuss its compensation studies, of interest to the ROI-conscious, and discuss their findings. Printers will provide their success stories, and future trends will also be examined. Sponsors will host breakout sessions for attendees to talk about specific technologies.

“We saw the (Offset and Beyond) program as offering everything that’s important in offset, but we realize that offset printers are going beyond just offset lithography,” Garnett adds. This one-day program will immerse participants in the digital business.”

Green Showcase: The PIA/GATF has invited roughly a half-dozen printers to share exhibits touting the success they’ve enjoyed with environmental initiatives. Each printer will showcase, on a 3×4-foot freestanding bulletin board, a display detailing their green initiative. The three-part display will include: 1.) A specific area of “green” the company has set as a goal; 2.) What the company did toward that end; and 3.) The results of their efforts. Printers will be on hand to discuss their projects with conference attendees. The showcase will be set up near the resource center, not far from the suppliers, sponsors and tabletop exhibits.

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