Runnin’ Wide (Format) Open In NASCAR –Cagle
Graphically, RCR uses Roland wide-format inkjet printers and cutters, including the Soljet Pro XC-540MT and the VersaCAMM VS. The gear is part of RCR’s new Graphics Center in Welcome, NC, where Roland will participate in training classes, dealer meetings, product demonstrations and other events. The center produces, among other things, wraps for RCR’s inventory of racing cars, trucks, show cars and delivery vehicles.
There have been a number of printing-related companies that have provided sponsorships to NASCAR drivers over the years. Denny Hamlin finished second behind Jimmie Johnson for the Sprint Cup title while driving the No. 11 FedEx Express (Kinko’s). Kodak has sponsored a number of drivers over the years, including Ryan Newman. Paul Menard has enjoyed the backing of Vertis Communications, and various paper companies (Georgia-Pacific, Mead Corp./NewPage) have attached their names to these high-flying machines.
And let us not forget my man Gordon, long known for his DuPont sponsorship. His team earned the nickname Rainbow Warriors with its proficiency and success, not to mention the colorful paint schemes on his Chevy. However, DuPont is dialing back to partial sponsorship status this season.
It’s been said that a mere few seconds of TV time that shows a particular driver (and his sponsor) is worth millions from a marketing standpoint. So, can the Transcontinental Toyota or the Cenveo Chevy be far behind?
TAKING A STAND: Print and document management services provider CCI/CoakleyTech is officially a signatory to the United Nations (UN) Global Compact. Founded by the UN in 2000, the Global Compact is a strategic policy initiative for businesses that are “committed to aligning their operations and strategies with 10 universally accepted principles in the areas of human rights, labor, environment and anti-corruption,” according to the Hartland, WI-based printer.
“We’re honored to sign on to these 10 principles and pledge our support to continue forwarding the Global Compact and to engage in collaborative projects that advance the broader development goals of the United Nations,” says CCI President and CEO Chris Illman.