Tis the Season for Giving —Cagle
Let’s celebrate the spirit of the season with some more news of good deeds done for those who need a helping hand.
TAKIN’ IT TO THE STREETS: With a 35-mile, one-way commute to the offices of North American Publishing, there’s ample opportunity to see a lot of things, some of which can’t really be discussed in a B2B context or a family magazine. And, we like to think of our little slice of publishing heaven as a family. But now and then, I’ll stumble onto something print-related during my tortuous trek.
Eyeing a Ford Mustang GT on the highway, my attention was further grabbed by the door cling advertising Speedpro Imaging (www.southjerseyspeedpro.com), a graphics company that specializes in providing wide-format digital printing for exhibits, banner stands and trade shows. Clearly, vehicle wraps, interior/exterior displays and point-of-purchase (POP) pieces fall into Speedpro Imaging’s sweet spot.
My only criticism is the long name. I nearly rear-ended a Kia Sorrento trying to jot down the entire Website address, and I’m sure the driver of the Mustang must have felt I had some kind of issue. Prolonged staring at another car is never advisable and, in the Delaware Valley, it’s a particularly egregious offense.
Long name notwithstanding, the wrap was certainly an attention getter. The good folks at Speedpro must have known this, given their tagline “Made you look.” Just don’t stare for too long.
STAY OUTSIDE: The power of outdoor signage is undeniable, particularly with highway billboards that reach out to captive audiences. But, it only takes a slight misspelling to turn a sporting offer into too much information.
A super-sized advertisement in Salford, England, had to be torn down shortly after its debut promoting a sports facility. The display was supposed to have read “indoor bowls hall.” Bowls, or lawn bowls, is popular in the United Kingdom, Australia and New Zealand. It’s a second cousin of bocce ball, I believe.