60-second Super-cool Fold of the Week (Video)

Featured Fold: Very Cool Meandering Accordion Brochure

Our next crazy February folded format is an awesome meandering accordion fold from PBM Graphics, an RR Donnelley Company in Durham, NC. This clever accessories brochure for Volkswagen is compact on the outside, and huge on the inside as wide accordion panels stretch out in two rows down to show off all of the interesting ways you can accessorize your VW. This creative, fun and engaging format will “get the wheels turning” in your brain!

Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.

Trish Witkowski is Chief Folding Fanatic at foldfactory.com, and president of Rock the Mailbox. An educator, author, speaker and award-winning designer, Trish has a specialized expertise in creative solutions for direct mail and marketing, and is the curator of the world's most exciting collection of folded print and direct mail samples. Trish is the creator of the FOLDRite folding template system, and has authored many resources, most recently Direct Mail Simplified, and Paper Folding Templates for Print Design. She also hosts a popular weekly e-video series "60-second Super-cool FOLD of the WEEK", and is an instructor at Lynda.com. Trish holds a MS in Printing and a BFA in Graphic Design from RIT.
  • samantha jacob

    Its truly amazing and awesome insert with a very unique folding style.what about that Scanamation.can you give the more information about Scanamation……….

    Brochure Templates

  • Craig

    The total length for this brochure is 33 inches . Very nice concept and important to remenber the length of each page so the folds work.

  • Cheryl B

    Great video! Thanks for posting, and am looking forward to exploring more of them. It’s true: great direct mail pieces don’t have to break the bank; creativity is the key! Best wishes, Cheryl at http://www.staffordprinting.com/

  • www.gwf.cc

    Our group at GWF sold, designed built and installed the web offset press finishing equipment used to make that piece and all others at spc. Please contact us if you would like to know more.

  • chefboyuglee

    I really enjoy these posts and view them every chance I get, but there’s one thing I’ve been wondering . . . Would it be possible to make note of the qty printed and unit cost at some point in the presentation? It would really help us production folk manage expectations with our Marketing departments.
    Thanks and keep up the good work!

  • Cara Windsor

    Here is an idea for a shirt for you…do you have one that says “Heart of Fold” ??

  • Marilee Summers

    How can we submit some of our folded projects?
    Marilee Summers
    American Slide Chart Corp

  • Jeff

    Very nice folding piece.
    Browns Bindery Columbia SC

  • Duffer

    Great piece. Only in the end the product you spoke about is a Verso product, not Sappi.