Farquharson/Tedesco on Business Development: 2013 Deathbed Regrets, Oath

Good morning, everyone. On behalf of the entire Calendar family, thank you for coming to this remembrance service as we prepare to bid 2013 farewell next month. It was good of you to take the time as we look back on a year that ended much too quickly.

All in all, it was a good year. We will remember it fondly as there were challenges met, growth seen and targets hit. But 2013 was also full of regrets. So much opportunity missed. So many promises unfulfilled. Last year, as we gathered to bury 2012, we all told ourselves that we wouldn’t let this happen to us again, that we’d learn from that year’s mistakes and make changes.

No more “Shoulda, Woulda, Coulda.” Only check marks next to the solid plans we made and SWORE that we’d complete, adding “And this time, we mean it!”

And yet here we are again. So sad.

Ladies and gentlemen, 2013 would have wanted you to hear this message: Don’t let it happen again! Don’t sit here next year at this same time lamenting about a year’s worth of “what might have been if I’d only…” Make changes. Set realistic goals and then set out to reach them. Let’s learn from the mistakes of our collective past. The Calendar family gives birth to a new opportunity every January 1st and this renews the chance for repentance.

Here are some thoughts to help you out:

1. ShouldaTwo words: New Business. What you shoulda done in 2013 is to focus on generating new business. Roughly 10 percent to 15 percent of your business disappeared this year. If you’re lucky. Simply doing what you’ve been doing was not enough (see also definition of “Insanity”) to grow. How do you grow?

T.J. is team leader of Grow Sales, Inc., a marketing and social media services company operating at the intersection of compelling content, clear vision and quality communication practices. In this blog, fire is a metaphor for print. Hang on, this ride will be weird...Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules. Leveraging his fame, Prometheus started Fire Enterprises Inc.  (FEI). Since fire was the hottest technology of the time, company success came fast and furious. Two generations later, fire isn't such an easy sale. Now led by Prometheus' grandson Org, FEI's growth is non-existent, competitors are pounding and prices are in the toilet.
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