Show Preview: GRAPH EXPO’s Growing Role

Truth be known, the printing industry can't go it alone anymore when it comes to trade exhibitions. Many industry observers have pointed to changing industry tides: Equipment manufacturers invite their client and prospect VIPs to their demo centers to see new or beta gear in action, far from the distraction of competing offerings. And, as the economic slump completes its third year, many printing companies—particularly those with tight travel budgets—simply cannot justify letting employees browse. If they're not buying, then what's the point in going?