2010 PODi Best Practices Award Winners Announced; to be Presented at AppForum
Honorable Mention: Mercer and Kinetic Corp. – “Mercer Increases the Speed of Business with Purpose Driven Global Communications”*
Best Practices Winner: Direct Marketing Category
Girl Scouts Arizona Cactus Pine Council (GSACPC) and Allegra Print & Imaging/Scottsdale, AZ – “Girl Scouts Raises Funds with Support the Sash Campaign”
A decline in donations triggered the GSACPC’s Support the Sash. campaign to engage alumni and develop a network of new donors. Their solution, integrating digital print, personalized URLs, email, social media, and telesales, also employed a relevant segmentation strategy. They achieved a total response rate of 8.2%, strengthened relationships and grew their database for future campaigns. They also managed to increase the size of their average donation.
“It is exciting to work with progressive clients like Girl Scouts Arizona Cactus Pine Council. They were open to new channels of communication and they looked to Allegra to help build a strategy that would address their specific needs,” says Ted Raymond, owner of Allegra AZ. “We are honored to have our innovative work recognized by a respected organization like PODi.”
Honorable Mention: Rosemont College, Pacesetter Enterprises, and Digital Innovations Group – “Rosemont College Reconnects with Young Alumni” / “ Rosemont College Engages Young Alumni with a Virtual Party”
Best Practices Winner: Self-Promotion Category
OTC Systems Ltd. – “OTC Systems Uses Cross-Media Marketing System to Attract Auto Dealers”*
OTC’s all-in-one marketing portal, OLA, is designed to enable automotive dealerships to create powerful personalized direct mail programs. They marketed the solution with their own award-winning promotional campaign, showcasing the technology and capabilities built into OLA. Their highly relevant, segmented program resulted in 23% response rates. Over 11% of respondents have signed up for the new portal solution.
“The team at OTC Systems is honored to be recognized with such a prestigious award that acknowledges our unique and effective technology-driven marketing solutions,” says OTC President, Tim Graham. “We look forward to further enabling marketers and printers to produce highly personalized and Emotionalized® programs through OTC System’s automated platform.”