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2010 PODi Best Practices Award Winners Announced; to be Presented at AppForum

January 7, 2010
ROCHESTER, NY—January 7, 2010—PODi, the Digital Printing Initiative, is pleased to announce the 2010 winners of the annual PODi Best Practices Awards. These highly anticipated awards recognize outstanding examples of digital print and variable data strategies. The awards will be presented at the 2010 PODi AppForum digital print conference in Las Vegas at the MGM Grand, January 25-27. AppForum attendees will be treated to a first detailed look at the applications and a chance to hear from the winners.

Case studies are judged on a combination of criteria, including measured results, value proposition, functionality, scalability, relevance, creativity and innovation. The 2010 Panel of distinguished judges:

• Howie Fenton, Senior Technical Consultant, NAPL

• Dr. John Leininger, Professor Department of Graphic Communications, Clemson University

• Cary Sherburne, journalist, author, marketing consultant and WhatTheyThink Senior Editor

Best Practices Winner: Marketing Resource Center Category
Move, Inc. and QuantumDigital, Inc. – “Move.com Creates Automated Lead Generation Tool for Real Estate Agents”

Move, Inc., a leader in online real estate services, created this outstanding lead generation program for subscribing agents. Their Market Builder solution is used by over 61,000 agents and has produced more than 5.2 million printed pieces, with average response rates of 3%; generating a monthly print volume of 365,000 pieces.

The solution, built by QuantumDigital, Inc., provides a proven, trigger-based strategy and easy-to-use interface, with full automation for print fulfillment and order processing.

“We're proud that the successful lead generation program implemented for our partner, Move, Inc., has been recognized with this Best Practices Award,” says QuantumDigital, Inc.’s Marketing Director, Jamie Klemcke. “Challenging the economic environment, the program enabled Move to show steady increases in monthly revenues and secured loyal, repeat customers. Receiving a PODi award for this innovative solution and use of technology is a wonderful achievement for Move and for the entire QuantumDigital team."

Honorable Mention: Mercer and Kinetic Corp. – “Mercer Increases the Speed of Business with Purpose Driven Global Communications”*

Best Practices Winner: Direct Marketing Category
Girl Scouts Arizona Cactus Pine Council (GSACPC) and Allegra Print & Imaging/Scottsdale, AZ – “Girl Scouts Raises Funds with Support the Sash Campaign”

A decline in donations triggered the GSACPC’s Support the Sash. campaign to engage alumni and develop a network of new donors. Their solution, integrating digital print, personalized URLs, email, social media, and telesales, also employed a relevant segmentation strategy. They achieved a total response rate of 8.2%, strengthened relationships and grew their database for future campaigns. They also managed to increase the size of their average donation.
 

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