PODi Releases 2010 Digital Print Case Studies Collection

ROCHESTER, NY—May 4, 2010—PODi, the Digital Printing Initiative, has completed publication of its 2010 Digital Print Case Study Collection with the release of 18 new case studies. They include more Web-to-print and collateral management programs, a Best Practice Award winner in Self Promotion, an Honorable Mention recipient in the Marketing Resource Center Category, and feature digital print case studies on brands like Ford, Caterpillar, and DHL.

PODi’s Digital Print Case Study Database is the only resource of its kind for the digital print marketplace. The 2010 Collection includes 51 case studies, covering 12 vertical markets and new technologies and marketing strategies, like Personalized URLs, multichannel marketing, and social media. The newest releases feature OTC System’s Best Practice Award winning campaign for their all-in-one marketing portal which is designed to enable automotive dealerships to create powerful personalized direct mail programs. Global human resources powerhouse, Mercer, created an online collateral management solution with the help of Kinetic Corporation to serve locations in over 40 countries and territories. This dynamic case study won an Honorable Mention.

Case studies are essential resources for progressive printing and marketing solutions businesses and for their clients. “Simply put, case studies prove that digital print solutions work,” says Caslon’s Content Director, Christine DeLooze. “For marketers, they’re a great way to connect with knowledgeable partners and see the latest in relevant marketing. For service providers, they are a way to prove the value of digital print solutions even if the company hasn’t yet had an opportunity to build a similar campaign.” (For those new to using case studies, DeLooze will be hosting a complimentary webinar on May 13, 2010 – Six Ways to Boost Sales with PODi Case Studies.)

PODi has also recently added 10 case studies from their Affiliate in Australia/New Zealand. These regional case studies are available exclusively to PODi members, who have free, 24/7 access to the entire Case Study Database. Non-members can search and view an abstract and thumbnail of each case study. Individual case studies can be purchased for $25 USD each. To find out more about benefits of membership, visit PODi at www.podi.org/membership

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