Benefits of AppForum Attendance Detailed in New Q&A with PODi’s President

ROCHESTER, NY—January 6, 2010—Registration is still open for 2010 AppForum conference presented by PODi, the Digital Printing Initiative. The event, which will be held January 25-27 at the MGM Grand in Las Vegas, is said to offer attendees an unbiased take on all facets of the digital print business—from business strategies and sales to technology.

PODi recently released a transcript of a Q&A interview with Rab Govil, CEO of Caslon and president of PODi. As the leader of PODi, his focus has been on building a vendor neutral, digital print-focused organization that supports a global community of print and marketing service providers with research, resources and support.

Govil addressed some questions about the conference and why it’s become a staple of the digital print community.

What makes the AppForum so special?

Govil: The quality of the content and the cooperative atmosphere and sense of community. Unlike many other conferences, our speakers, track chairs, and keynotes are all folks who are actually out there making money with digital printing. They come to the AppForum to share knowledge and first hand experience. The event has no hidden agenda. It isn’t about selling attendees any specific product. It’s about helping them find the answers that are right for their own situations. We like to say it’s where the leaders in digital printing get together.

How is the conference structured?

Govil: It’s all about education and networking. We have a full day of Pre-Conference Intensives and then two more days with four tracks and 24 different sessions. Plus Keynotes, break out sessions, and a vendor fair. We hold it in the beginning of the year, so people can take what they’ve learned home and institute change that will make a difference in the upcoming year.

Who comes to the AppForum?

Govil: People who are using digital print to build their businesses—hundreds of marketing and print service providers and enterprise marketers. Some are focused on using print on demand to expand their printing services. They’re looking for the latest ways to use technology and automation to increase efficiency and profits. Others are transitioning their businesses to become marketing service providers. Or they’re looking for ways to use digital print and 1:1 marketing to promote their own products.

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