ROCHESTER, NY—December 30, 2008—PODi, the Digital Printing Initiative, is pleased to announce the 2009 winners of the annual PODi Best Practices Awards. These highly anticipated awards recognize outstanding examples of digital print and variable data strategies. The awards will be presented at the 2009 PODi AppForum digital print conference in Las Vegas at the Rio Hotel, January 19-21. AppForum attendees will be treated to a first detailed look at the case studies and a chance to hear from the winners.
"It's exciting to see the growing international character of the PODi Best Practices Awards," says Rab Govil, President of PODi. "This year's winners come from the US, Canada, Finland and Australia. The use of digital print is not only increasing everywhere, the opportunities it opens up for more creative and effective communications are being explored and optimized by marketers on a new global scale. We're very excited to be able to bring many of our award winners to the PODi AppForum where they can be recognized for their successes and share their stories with all of our attendees."
Best Practices Winner: Collateral Management Category - General Motors Canada
General Motors of Canada Limited (GMCL) built an enterprise-wide customer communication tool that allows more than 675 Dealers to design and order customized sales and marketing collateral online. GM Dealer Direct, the Web-to-print solution created by CM2 Solutions Inc. for GM, enables Dealers to create targeted direct mail campaigns, easily track results and plan future efforts. Production runs are handled by The Helicopter Group. 95% of GM Dealers in Canada now use the system and over 8,000 campaigns have been produced since the initial launch. It has saved the Dealers and the corporation money and time and has improved the quality and frequency of dealership marketing efforts.
Says CM2 Solutions' Managing Director, Chris Watson, "We're very proud to have our GM Dealer Direct system recognized with a Best Practices Award. We've seen a great deal of enthusiasm from Canadian Dealers and our client has been very pleased with the quality, integration and executional effectiveness we've achieved. Receiving a PODi award for an innovative solution and use of technology is a wonderful achievement for General Motors Canada and for our entire team."
Honorable Mention: Collateral Management Category - ThermaTru & Metzgers Printing and Mailing
Best Practices Winner: Direct Marketing Category - The Maine Office of Tourism
Variable Data Printing Case Studies
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