14 Tips for Producing Postcards with Pizzazz
But I wonder how many of these actually worked in achieving their marketing goals. Here’s why:
They all looked pretty much the same—ho-hum 8.5x5.5˝ cards printed on white stock with a standard indicia. Too many of them stacked together too nicely—some even sticking together. Oops!
While postcards are faster, easier and less costly to produce than other mail formats, they can be very expensive if they don’t produce results.
Here are 14 tips for making sure yours stand out and generate response, whether it’s a click, call or store visit.
Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.