14 Tips for Producing Postcards with Pizzazz
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Pat Friesen
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The following is an excerpt from the new Direct Marketing IQ report, “Design & Formats for Boosting Direct Mail Response.”
Recently, designer Patrick Fultz and I talked about what’s working in direct mail creative, and postcards were part of this discussion. Just this past week, I received 35 postcards in my own mail.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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