Print in the Mix
Printed Ads Sway Shoppers the best
To “determine the relative merits of print vs. digital media in today’s retail environment,” Nielsen undertook an extensive survey of 11,000 U.S. adults, examining marketing channels and their sway on shoppers.
According to Nielsen’s report, “The Evolution of Circulars: From Print to Digital, Q4 2011,” shoppers, across the board, state that the media sources they most rely on weekly are printed newspapers (69 percent), followed closely by direct mail (67 percent). The only electronic vehicle demonstrating equivalent reach was retailer e-mail (67 percent). Other digital channels’ weekly influence lag by double digits.
To read the entire Print in the Mix Fast Fact and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
The Printing Industries Association of Southern California (PIASC) has selected Don Burdge, president of BurdgeCooper in Los Angeles, as the recipient of the Ben Franklin Executive of the Year Award.
Lenexa, KS-based Gill Studios has hired Lisa LeMond as the director of sales to lead the development and management of the company’s new outside sales force.
Two new appointments have been made at EBSCO Media in Birmingham, AL. Nathan Crocker is the new director of marketing and client solutions. Nevin Cox has been tapped as the company’s new cross-media marketing manager.
Deputy Public Printer Davita Vance-Cooks has been named Acting Public Printer for the U.S. Government Printing Office (GPO). Vance-Cooks is the first woman to lead the agency.
Tukaiz, Franklin Park, IL, has promoted John Misasi to director of national sales, a newly created position. PI