New USPS White Paper Asks Consumers What They Want (Commentary from Joe Schick at Quad/Graphics)

The USPS Office of Inspector General recently published a White Paper that summarizes focus group research asking the American consumer what they want from the Postal Service now and in the future. And more importantly, they asked consumers what they need.

The results weren’t necessarily surprising as some of the responses confirmed what many of us already knew (i.e.—almost 70 percent think that taxes at least partially fund the USPS). But the research should help both mailers and the USPS in setting future business plans and strategic direction as the consumer is a customer to all.