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What Happens to Romney-for-President T-Shirts?

November 8, 2012
In the past two presidential elections, Barack Obama merchandise proved an enduring cottage industry. Mitt Romney merch, not so much. Even before Election Day, “Romney stuff was harder to move,” says Bob Levine, marketing director for Madco Printing & Advertising, a St. Louis printer that sold about 400 of its $30 T-shirts to the Romney campaign.

Unsold clothes are typically recycled for the fiber or sold for cheap overseas. By Christmas, many Latin Americans may be sporting Romney gear, says Alan Garada, president of World Trade, a merchandise recycler/reseller.

“If you really want to sell a T-shirt, try Paul Ryan,” says...



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