Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to action on their printed coupons.
Brooklyn, NY-based Chopstix Chinese restaurant is among one of the advertisers testing the program. Chopstix’s coupon asks consumer to text the keyword WOK to short code 21534 to join its mobile VIP club.
“We already have a well-known and established print product and are currently testing SMS to help advertisers get more out of their programs with us,” said Amber DeBlieck, product marketing manager at Valpak, Tampa, FL....
