Time and People Magazines Are Trimming Their Print Circulation Guarantees to Advertisers

Time is cutting its circulation guarantee by 250,000 copies per issue, according to a spokesman for the magazine, from 3.25 million per issue now.

People's reduction is a small trim, dropping 50,000 copies per issue, a spokeswoman confirmed, from 3.475 million.

Starting January 1, Time will promise advertisers a rate base of 3 million copies per issue, meaning it will deliver an average of 3 million copies for each issue over a six-month period. People's rate base will decline to 3,425,000 copies per issue.