Three Mobile Push Tips to Make Customers Shop This Holiday Season

With nearly $1 trillion at stake this holiday season and the possibility that 58 percent of shoppers will trek to stores they've never visited, except online to research the "perfect" gift, brick-and-mortar and e-commerce marketers may want to add mobile push notifications to the marketing mix to make sure customers come their way.

Deloitte forecasts holiday sales will increase 4 percent to 4.5 percent this year because of positive economic news, resulting in $981 billion to $986 billion in sales. eMarketer estimates $61.8 billion will come from e-commerce purchases. But online contributions to sales don't end there.