The prediction of the demise of the printed magazine is extremely premature. Why? Because the printed magazine supply chain has evolved through innovations and collaboration throughout the supply chain. However, there remain a couple huge issues that can make all of the progress achieved a moot point.
The magazine map can form the hub of in-house planning and execution for each magazine issue, exchanging data in real-time with other in-house systems as well as with the printer. Helping also is the ability to track materials status while developing the map, even optimizing manufacturing and distribution costs......