The Digital Connection - Label Printer Evolves with JDF Automation

While run lengths decrease and the overall number of label jobs is growing, Jack Willemsz, founder of label printer W&R Etiketten (Tilburg, The Netherlands), has seen pressure building on the high end of the market. To increase his company’s flexibility and competitiveness, he implemented a management information system (MIS) and recently invested in the company's first digital label press, the Xeikon 3300. W&R’s current fleet of equipment, software and services enables Willemsz to run a sleek, JDF automated operation.

The challenge for Willemsz was to adapt and develop the company for the future, manage the growing flow of short-run orders