What is the Biggest Threat to the Future of Print?

With drupa coming to a close, we have reached peak drooling for the print industry’s obsession with equipment and manufacturing technology. Don’t get me wrong, I am a gadget-junkie and love checking out the latest technology. I also realize the industry’s technology is changing at the quickest pace ever and it’s critical that commercial printers understand the possibilities. I know this firsthand. I’ve acquired and transitioned two bankrupt printers into a technology focused service company over the last six years.

I get it.

But, I think it’s time to address the biggest threat to the future of the industry, talent.