The A to Z of W2P
For business-to-business (B2B) applications, the W2P trend was towards increased integration with print procurement entities or departments, enabling printers to better fulfill orders for branded, templated collateral and other printed materials. On the business-to-consumer (B2C) side, the ability to edit files online, using an online WYSIWYG environment, remained paramount. Online management of variable data printing (VDP) was a consistent theme, as was the ability to create VDP jobs in desktop applications.
Many providers are increasing their scope of offerings, either through internal development or via strategic integration partnerships or outright mergers.