Printing Impressions

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Seven Reasons Print Will Make a Comeback in 2011

August 31, 2010
Print can still play an important role in your overall content marketing mix. Marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print. Jeff Jarvis recently wrote about how media companies need to ignore print....

Source: Folio
 

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Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. <i>Basics of Print Production</i> provides an overview of the steps required to make a creative concept into a printed piece, including: • Developing preliminary and final specifications for a print project • Determining the size and format for a printed piece • Acquiring, scanning, and proofing images • Building the print-ready digital mechanicals • Printing, binding, and finishing the piece • Packing and shipping the piece to its destination Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. This book provides the reader with practical tips and guidelines on each step in the production process. Best Practices for Print Automation

Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. Basics of Print Production provides an overview of the steps required to make a...

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The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes — the changes that are shaping the printing industry of today and tomorrow. Use the research, analysis, and forecasts in this book to: • Assess the changes taking place • Understand the changes • Design a plan to deal with the changes Topics include: • Economic forces, life cycle, and competitive position • Place in the national and global economies • Industry structure, cost structure, and profitability trends • Emerging market spaces--ancillary and print management services • Competitive strategies, tactics, and business models • Key practices of SuperPrinters • Combating foreign competition • Social network usage • A ten-step process to survive and thrive Competing for Print’s Thriving Future

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes...

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