Pubs that Go Digital-Only Face New Requirements

The Alliance for Audited Media (AAM)—as the Audit Bureau of Circulations has renamed itself—has endorsed new guidelines for print publications that go digital-only. The new guidelines, adopted at the AAM’s Nov. 14-16 board meeting, say that when a publication makes that transition, it must give subscribers the option of receiving the digital subscription, converting to another print publication, or receiving a refund for the remainder of the subscription.

The AAM is also looking to toughen up circulation-reporting requirements for publishers…the AAM board agreed to require U.S. magazines with circulations over 250,000 to provide issue-by-issue circulation data to the AAM’s “Rapid Report.”

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