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Catalogs by Barneys, Sears, J.C. Penney Get Creative

July 18, 2010
After a seven-year hiatus, Abercrombie & Fitch brought back its racy "A&F Quarterly" Saturday, but the controversial publication is making a comeback as many retailers are heading in the other direction. With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, founder of Catalogs.com. As postage rates climb and customers become concerned about the environmental impact, retailers are scaling back on the number of catalogs they mail out and are using them to drive traffic to their websites.
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Source: USA Today
 

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