Survey Reveals Print Ad Influence Remains Strong Among Regional Magazine Readers

Readers of city and/or regional magazines are mostly affluent, well-educated, and often make purchases based on ads seen in print publications, according to an independent readership study commissioned by the City and Regional Magazine Association (CRMA), released [May 23, 2016] following the organization's 40th annual conference in Denver, Colorado.

From the survey data, the CRMA estimates that, each year, ads in its members' publications influence more than $177 billion in consumer spending, which is roughly the GDP of Romania, according to the International Monetary Fund.