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Oprah at a Crossroads

November 26, 2012
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When it comes to the magazine, Oprah Winfrey said her staff prepared her to expect a 25 percent decline in newsstand sales after the talk show ended. (It has been closer to 22 percent.) And while she acknowledged that she enjoys “holding the magazine in my hand,” she is pragmatic about print’s future and said she would stop publishing a print magazine if it were not profitable.

The median age for an O reader is 49, according to data tracked by GfK MRI. Ms. Winfrey said she would like to attract women “in their 30s or perhaps their 20s...

 
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