On Print’s Turf, Google Wins for Creativity

The winner of a contest to encourage creativity in print advertising, with a grand prize of $1 million worth of full-page ad space in USA Today, is a company (the Google Creative Lab unit of Google) that, it can be said, is a reason there are contests to encourage creativity in print advertising with prizes like $1 million worth of full-page newspaper ad space.

The Google Creative Lab entry was one of three finalists in the contest, which attracted about 100 entries that were judged by six advertising and media executives.

The contest asked entrants to submit print ads…that they deemed their