Millennials Are Buying More Greeting Cards Than Baby Boomers

Kate Kellman and Isabel Bonenfant are the 28- and 26-year-old founders behind Of Note Stationers in Boston and self-described “paper people” who fit the demographic of younger, newfound paper devotees. The duo both had a habit of hoarding the beautiful greeting cards they collected in their travels. Before they started their company 2½ years ago, they spent a year dipping into their stash and mailing them out to their friends for the smallest of occasions. Then, being millennials, they documented all of their correspondence on Instagram.

“There’s an element of connecting with others and mindfulness and it being a slower process,’’ Kellman said. “It’s totally a reaction to how fast-paced everything is.”

The two now print their cards at Repeat Press, a shared letterpress facility in Somerville. And while it’s not yet paying their rent, they are selling their cards on Etsy, a website for handcrafted items, and for $5 each in the local gift shop Black Ink and home goods store West Elm.